How to use StoneCreate

What StoneCreate is

Most contractors know they should post. What actually stops it is that the good photo happens at 3pm on a roof and the writing happens never.

StoneCreate splits those apart. It asks you for photos when you are near the work, turns what you send into a finished post — your photos in a layout you pick, with a caption for each site — and then a person at FieldStone signs in and publishes it — not you at nine in the evening. Your side is twenty seconds with a camera, and a yes on the days we are not sure.

That does mean handing us the keys to your accounts, and the section below is straight about what that involves.

Step by step

1. 1

   Open StoneCreate

   Open StoneCreate. The first screen is a short setup list — your brand, Instagram, LinkedIn, reminders, updates and approvals — and each row opens where it sits. Beside it is the way into today’s work, and once there is some, a line for everything that has gone out before.
   Settings

   Your brandapproved

   Instagram@ridgelineroofing

   LinkedInoptional

   Remindersweekdays, 3:00 PM

   Updatestext and email

   Approvalsyou
2. 2

   Say what your business sounds like

   Your brand is what stops the posts looking and reading like anyone's: your name, your colours, your logo, and your voice — the work you do, where you do it, what a post should ask people to do, and the things we should never mention. Import it from your website, fill it in yourself, or have FieldStone build it and send it to you to approve. It takes one sitting and it is the difference between a post that sounds like you and one that sounds like a marketing agency.
   Your brand

   Residential re-roofing, Kalamazoo County. Twenty years. We do not do commercial.

   Plain-spokenNo hard sell
3. 3

   Hand over the accounts

   Connect Instagram, LinkedIn or both — one is enough to start. Each takes the profile and its sign-in — someone has to sign in as you to post as you, and that is the honest shape of it. The password is encrypted and never shown back, not even to you. Every time a person at FieldStone looks at it, it is written down: who, and when, before they see anything. Only the account owner can add or remove a sign-in, and removing it stops us posting.
   @ridgelineroofingReady to post

   ridgeline-roofingReady to post

   Every look at a password is recorded — who, and when.
4. 4

   Choose when to be asked

   Turn Reminders on, then pick how you are reached — text, email or both — how often — every day, Monday to Friday, once a week or every other week — and the hour. Mid-afternoon works for most people — you are still on site and the light is still good. Pick an hour you will actually have your phone in your hand, or send the reminder to the teammate who will.
   Reminders

   TextEmailWeekdays3:00 PM
5. 5

   Answer the text

   At the time you chose, FieldStone sends a link. Anyone on the crew can open it and add photos and short clips — no login — and they land in your tray. Then open Today's work: add three or four of your own, say what each one shows, and type a line about what happened. Rough is fine. Put them in order — the first one leads — pick a layout, and press Post. A post holds ten at most, and you can make more than one a day.
   Time for today’s job photos. Anyone on the crew can add them here, no login.

   Add & describeOrderLayout3 of 10

   +

   What happened today?

   Maple Ave tear-off, finished in a day. Owner has been here 30 years.
6. 6

   FieldStone puts it together

   Post freezes what is in the tray and the post is made from it: every photo you sent, in the layout you picked, with a caption for Instagram and one for LinkedIn. When it looks right it is marked FieldStone will post it, and a person here signs in and puts it up — you can still hold it to look first. When something gave us pause — a blurry photo, something that might be private, a caption that comes near what you asked us to leave out — it waits under Needs your OK until you approve it or ask for changes. If nothing came in that day, nothing goes out — an empty week is better than a post about nothing.
   Post 1 · 3:10 PMNeeds your OK

   Instagram

   LinkedIn

   ApproveAsk for changes
7. 7

   See what went out

   Today's posts sit under the tray, each saying where it is — being made, needs your OK, FieldStone will post it, posted — with a link to it on each site once it is up. Earlier days are in History. Turn Updates on and you are also told when the crew adds photos, when a post needs your OK and when one goes live. If nothing is showing up, it is usually because the reminder is set for an hour you are up a ladder.
   History

   Post 2 · 4:40 PMFieldStone will post it

   Post 1 · 3:10 PMInstagramPosted