How to use StoneCreate

What StoneCreate is

Most contractors know they should post. What actually stops it is that the good photo happens at 3pm on a roof and the writing happens never.

StoneCreate splits those apart. It asks you for photos when you are near the work, and then a person at FieldStone writes and publishes the post — not a model, and not you at nine in the evening. Your side is twenty seconds with a camera.

That does mean handing us the keys to your accounts, and the section below is straight about what that involves.

Step by step

1. 1

   Open StoneCreate

   Open StoneCreate. The first screen is settings — when we ask you, which accounts we post to, and what has gone out so far.
   BrandSet

   Accounts2 linked

   ReminderTue · 3pm
2. 2

   Say what your business sounds like

   Your brand section is what stops the posts reading like anyone's. What you do, who you do it for, the things you would never say. It takes one sitting and it is the difference between a post that sounds like you and one that sounds like a marketing agency.
   Your business

   Residential re-roofing, Kalamazoo County. Twenty years. We do not do commercial.

   Plain-spokenNo hard sell
3. 3

   Hand over the accounts

   Add the Instagram and LinkedIn accounts you want posted to, with the sign-in details — someone has to sign in as you to post as you, and that is the honest shape of it. Every time a person looks at those details, it is written down: who, and when, before they see anything. Instagram also needs you to send a Business Suite invite before anything can go out.
   @ridgelineroofingLinked

   ridgeline-roofingLinked

   Every look at a password is recorded — who, and when.
4. 4

   Choose when to be asked

   Pick how often and what time of day. Mid-afternoon works for most people — you are still on site and the light is still good. Pick an hour you will actually have your phone in your hand.
   Ask me for photos

   WeeklyTuesday3:00 PM
5. 5

   Answer the text

   At the time you chose, FieldStone asks you for today's photos. Open it, add three or four, and type a line about what they are — the address, what you did, anything worth knowing. Rough is fine. Nobody is publishing your sentence.
   Anything worth showing today? Drop the photos here.

   +

   Maple Ave tear-off, finished in a day. Owner has been here 30 years.
6. 6

   Someone writes it

   A person picks it up, writes the post properly, and publishes it to your accounts. If nothing came in that day, nothing goes out — an empty week is better than a post about nothing.
   Written and published by our team
7. 7

   See what went out

   The overview shows what has been published and when, so you can tell at a glance whether this is actually running — and if the answer is no, it is usually because the reminder is set for an hour you are up a ladder.
   Posts14

   This month4

   Missed1

   17 Mar · InstagramView

   10 Mar · LinkedInView